Andrew Lowen, from Next Level Web, discusses everything you need to be thinking about when it comes to marketing your game.
We talk email lists, Facebook, timelines, and more. There was so much, in fact, that this podcast will be a 2-part series.
16 comments on “How to Market a Board Game (Part 1) with Andrew Lowen”
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I hate the UX for the audio player. Tried to change volume skipped 1 hour ahead. Tried to get back to 1 min market…not possible. Awful awful UX.
Maybe consider the download option. I’ve used this to download multiple episodes for a long road trip
Great podcast. This has gone a long way to reinforce what I am already up to for my Legions of Steel 2nd Edition release.
Thank you, Marco! Good luck with your game’s release!
This was an absolutely superb episode, which is saying a lot for this podcast. Have listened to it twice and very much look forward to the next instalment. Mnay thanks to Andrew for the indepth, no-nonsense info.
Thank you, Paul!
This was an absolutely superb episode, which is saying a lot for this podcast. Have listened to it twice and very much look forward to the next instalment. Many thanks to Andrew for the in-depth, no-nonsense info.
I appreciate your kind words!
This was my first podcast i listened 2. Great information. I can’t wait for the next episode.
Welcome to the BGDL, and I am blessed to be the first guest you heard! There is a ton of great info in this podcast.
I really enjoyed listening to both episodes! How would you deal with mailing lists in multiple languages: would you create separate ones for different groups or write mails in two or three languages for everyone?
Thanks!
This is a great question. I think a few great examples of companies that handle this well are Serious Poulp (7th Continent) or Mythic Games (Joan of Arc).
The short is that you need to separate preferred languages into two separate segments, and you should send each out at the same time.
That quickly gets to be a lot of work for one person if your e-mail is long, but if you’re fluent in these languages yourself, I don’t see why you couldn’t make it work 🙂
Great, thank you for the recommendations!
This too was my first podcast here, and let me thank both of you for your generous time and sharing of insights. Superb job.
I took about eight pages of notes my second time through!!!
Thank you! Also remember there is a part 2 for your second set of notes 😛
The URL is here: https://boardgamedesignlab.com/how-to-market-a-board-game-part-2-with-andrew-lowen/
What was your #1 takeaway if you don’t mind me asking?
This as a great freaking podcast! Listening to part 2 now, thanks to Mr Lowen for doing this! Where i am sure you would prefer we hire you (are you for hire?) you have shared this for free and it helps a lot!