Carol Mertz and Elan Lee, from Exploding Kittens, discuss how to build a community.
We talk about their record-setting Kickstarter campaign, building relationships with customers, guerrilla marketing techniques, and what it looks like to focus on the “crowd” portion of crowdfunding.
And be sure to check out their latest Kickstarter project, Hand to Hand Wombat, HERE.
2 comments on “Community Building with Carol Mertz and Elan Lee”
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Inspiring.
Great episode, thanks for bringing this content every week! I keep finding myself thinking about different aspects of the content discussed here again, and again, over the last several days. So interesting to get a peek behind the curtain of such a huge and successful company. It’s interesting to contrast the culture of Exploding Kittens… which seems like a company with a very west-coast / silicon valley approach to insanely rapid business growth (they have six open job positions on their website right now!) against a company like Stonemaier Games (who has like… three full-time employees total?).