You can create the greatest game in the world, but if no one knows it exists, you’ve just wasted your time. Marketing is the process of getting your game into buyers’ hands. And honestly, marketing is actually harder than designing games. Here you’ll find lots of concepts and strategies on how to get customers to your website, build relationships with them, and get them excited to buy.
Contents
Start Here
5 Things Don Draper Can Teach Us about Crowdfunding
Marketing Automation Video Course
17 Common Problems with Landing Pages
12 Essential Strategies to Build Your List
The 20 Places To Collect Emails On Your Website (Ranked): A Sumo-Sized Guide
45+ Ways to Attract Massive Social Shares: A Sumo-Sized Guide
Why Traffic Doesn’t Always Matter (and what to focus on instead)
57 Best WordPress Plugins For 2016: A Sumo-Sized Guide
20 Instagram Strategies and My Recommendations
A Crash Course in Board Game Marketing
Traffic
Getting Traffic to Your Kickstarter
Places to Market Your Game and Kickstarter
How 35 Top Influencers Grew Traffic from 0-10K Visitors (in 30 Days or Less)
Growing a Site from 0 to 10k Visitors in a Month: Noah Kagan Edition
How 6 Pro Marketers Would Spend $10/day Buying Website Traffic
Want More Social Media Traffic? Follow this 6-Step Blog Content Distribution Plan
How GetMaineLobster.com Got 610% ROI from a “Failed” Paid Traffic Campaign
10 Ways to Market Your Board Game
The Ultimate Guide to Scaling Paid Traffic Campaigns
Paid Advertising and How Backers Find Your Project
My Thoughts on Campaign Boosting Services
How to Go Viral in Two Easy Steps
List Building
How To Send Your First Automated Email In 7 Major Email Service Providers
A Beginner’s Guide to Choosing the Perfect Opt-in Form Type
How To Build An Automated Email Marketing Machine (In 1 Hour)
60 Ways to Build Your Email List: A Sumo-Sized Guide
3 Types of Welcome Emails The Pros Use (& You Can Too!)
Stop Making This List Building Mistake: What We Learned Analyzing 400 Million Opt-Ins
9 Reasons Why Your Calls to Action Aren’t Performing (& How to Fix Them)
13 Little-Known Call to Action Hacks (And Where to Use Them)
80 Best Email Subject Lines (With Formulas and Examples)
11 “Sneaky” Tricks To DOUBLE Your Email Conversions
One Problem, Two Mistakes and One Big, Fat LIE About Email Marketing
19 Types Of Marketing Emails To Send To Your Email List
How to get 2,239 Email Subscribers in 117 Days
Social Media
7 Must-Have Instagram Marketing Tools For Rapid Growth
Facebook Call To Action Examples (That Actually Get Clicked)
The Social Sharing Best Practices: What We Learned Analyzing 200 Million Shares
How To Design Facebook Ad Images Like a Pro (…When You’re Really an Amateur)
How to Build and Manage a Private Facebook Group
The Quest For The Perfect Facebook Ad
Are You Making These 6 Facebook Ad Campaign Mistakes? (Audio)
Blogging
Top 10 Ways to Be a Likable Content Creator
30 Highly-Effective Writing Tips For Bloggers
The 3 Irrefutable Cornerstones Behind Writing Content That Matters
How to Build a High-Traffic Blog Without Killing Yourself
Is Your Blog Designed Wrong: 10 Things We Learned Analyzing The Best Blog Templates Around
51 Headline Formulas to Skyrocket Conversions (And Where to Use Them)
How To Republish Your Content To Get More Traffic
How To Publish Like A Huge Content Creation Team (When It’s Really Just You)
Sub Articles: How To Make One Article Work 5x Harder For You
Stuck on what to write? Try these 13 types of content
How to Write Blog Posts That Go Viral (Without Selling Out)
6 Tips on How to Publish on Medium
The Top 5 Uncommon Timesavers for Bloggers/Writers
58+ Headline Formulas: The Ultimate Non-Copywriter’s Guide To Writing Headlines That Get The Clicks
How to Get a High Search Engine Ranking
Copywriting
Why Do We Buy? Because Of These 5 Secret Psychological Triggers in Copywriting
These 5 “Copy Cosmetic” Mistakes Are Costing You Conversions
5 Easy Copywriting Tactics to Steal from Fundraising Pros
Community
Building Community Through Youtube
How to Get Your First 1,000 Blog Subscribers (… and more)